Bloomsbury to re-release HP books in UK

It has been revealed by Bloomsbury, producer of all seven HP books in the UK, that it is they're
intent to re-release all seven of the original Harry Potter books in the UK to:
"Appeal to the next generation of readers." This might seem rather odd, as Bloomsbury only finished
producing the original HP books less then three years ago.

Why the sudden urge to re-release the books? Mightn't it be a tad early for re-release?

All seven of the books will be re-released in the UK in a few months.