Pottermore release date announced! Pottermore coming April 2012!

The wait is almost over!
The official release date for Pottermore.com,
J.K. Rowling's virtual interactive online experience,
has been slated for an April 2012 digital release.

Although it still is unclear on what day in April
on which Pottermore will reveal itself,
the news will be a great relief to the HP fandom.


This was the official announcement issued by Pottermore Insider:
"We’re pleased to announce that pottermore.com will be open 
to everyone in early April 2012.

We know that the extended wait for those wishing to be part of Pottermore 
has been frustrating, and we’d like to thank you all for your patience so far.


Many of you are interested to know why we extended the original 
opening date beyond October of last year.


We always knew Pottermore would be incredibly popular, 
which is why we made the decision to only open to one million Beta users to begin with. 

We wanted to make sure that we had a really good understanding of how people 
want to use the site and which bits we’d need to modify before giving more people access.


We gathered some incredibly useful feedback from our Beta users, 
and it became clear that our original platform wouldn’t be suitable 
when millions more users came on to the site. 

So we made a big decision: to move Pottermore to an entirely different platform set up. 
This ‘invisible’ change has involved a lot of work behind the scenes but it will enable 
our users to get the best from Pottermore as it grows and develops.


There have definitely been some challenges and the whole Pottermore team 
has been working really hard to incorporate all the Beta activity and feedback. 

This means that over the coming weeks and months we’ll be adding exclusive content 
and many more exciting features (such as sounds) to Pottermore for you to explore, 
share and discover.


So get ready to join the Pottermore journey – the wait is nearly over." 

We'll announce any additional news when it becomes available,
which can only be a matter of time.